The Oscar's World Woof Tour tracks the adventures of Joanne Lefson's dog. Lefson picked up the animal from the SPCA in South Africa in 2009 and has since taken him along with her throughout the world.
There is a humanitarian element that is tied to Lefson's project. She aims to draw awareness to the 475 million dogs that are without homes, the outcome of which is often having to put them down. While the topic is regretful, she has incorporated fun loving elements by capturing Oscar in front of the Eiffel Tower, Machu Picchu and the Great Wall of China. He has also traveled throughout America to Las Vegas, New York and Hollywood, stopping along the way to see iconic sites.