The Oscar's World Woof Tour tracks the adventures of Joanne Lefson's dog. Lefson picked up the animal from the SPCA in South Africa in 2009 and has since taken him along with her throughout the world.
There is a humanitarian element that is tied to Lefson's project. She aims to draw awareness to the 475 million dogs that are without homes, the outcome of which is often having to put them down. While the topic is regretful, she has incorporated fun loving elements by capturing Oscar in front of the Eiffel Tower, Machu Picchu and the Great Wall of China. He has also traveled throughout America to Las Vegas, New York and Hollywood, stopping along the way to see iconic sites.
What's Driving This Trend
- Pet Travel
- Opportunities for disruptive innovation exist in travel companies that cater to pets and their owners.
- Animal Rights Awareness
- Disruptive innovation opportunities exist for companies and organizations that focus on raising awareness for animal rights.
- Pet Influencers
- Opportunities for disruptive innovation exist in the influencer industry, especially with pets who travel.
Who This Affects Most
- Travel
- Travel companies can capitalize on the growing demand for pet-friendly travel options.
- Non-profit
- Non-profit organizations can work on initiatives that draw awareness to animal rights and adoption.
- Social Media
- There is potential for companies to utilize traveling pets as influencers on social media platforms.
