côte&ciel works in collaboration with MRBAILEY on the ORNE PLUS collection. MRBAILEY works closely with côte&ciel Creative Director Emilie Arnault. The two have a progressive dialogue about design and creative expression which results in a stealthy capsule of tech wear. There is a spotlight on the iconic black beanie true to MRBAILEY along with an adaptation of côte&ciel's ORNE bag.
The collection is comprised of a. bag and beanie which are made with the brand's iconic method of folding and twisting a singular piece of fabric in order to create volume and form. The beanie is turned on its head which turns into a crossbody bag. The adaptable design caters to the wearer's needs as the ORNE PLUS comes in a range of sizes and shapes. The capsule, was exclusively available on July 5th at the côte&ciel flagship store in Paris followed by a global launch on July 8th.
Image Credit: côte&ciel, MRBAILEY
What's Driving This Trend
- Adaptable Fashion
- The ORNE PLUS collection features adaptable designs like a beanie that can be transformed into a crossbody bag, presenting flexible fashion solutions for consumers.
- Collaborative Design
- Co-creation between MRBAILEY and côte&ciel demonstrates a trend where designers collaborate closely to produce innovative and unique fashion items.
- Techwear Innovation
- The incorporation of functional details and high-tech materials in the ORNE PLUS collection highlights the growing demand for techwear in the fashion industry.
Who This Affects Most
- Fashion
- The adaptability of items within the ORNE PLUS collection signifies a disruptive shift towards multifunctional clothing that merges style with utility.
- Retail
- The exclusive launch strategy of the ORNE PLUS capsule at a flagship store followed by a global rollout poses new retail opportunities in creating buzz and anticipation.
- Textile Manufacturing
- Innovative fabric manipulation techniques used in the ORNE PLUS collection present new possibilities for advancements in textile manufacturing processes.
