Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,580 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,095 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,095 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,216 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,580 cutting edge ideas.

Original Content Search Engines

Google Searches Algorithms Will Now Highlight Original Reporting

— September 16, 2019 — Tech
Google has added a feature on its search engine that will highlight original reporting. The changes are the result of algorithm changes that will not allow sources to be shown after newer content. Google's vice president of news, Richard Gingras, detailed how the updates will promote traffic to the original source and allow for users to also see newer content.

The original reporting changes will be managed by a team of 1,000 raters, who asses search quality on Google. The rating team will give the maximum ratings for news that provides new and original information. The raters will also take into account a publication's reputation for accuracy. However, Google did not state how much of a story needs to be original, instead it will monitor the process.


Image Credit: Shutterstock
Trend Themes
1. Original Reporting Highlighting - Algorithm changes that will highlight original reporting on Google searches creates an opportunity for news outlets to focus on producing more original content.
2. Search Quality Assessment - The creation of a team of 1,000 raters to assess search quality on Google presents an opportunity for a new industry focused on developing tools to optimize content for higher quality ratings.
3. Reputation for Accuracy - Google's consideration of a publication's reputation for accuracy in its original reporting changes presents an opportunity for industries such as fact-checking and media ethics to become more prominent.
Industry Implications
1. News Media - The original reporting changes on Google searches will drive news outlets to produce more original content, enabling the growth of the news media industry.
2. Search Engine Optimization - The assessment of search quality on Google creates an opportunity for industries specializing in developing content optimization tools to improve search rankings.
3. Fact-checking - The consideration of accuracy in Google's original reporting changes presents an opportunity for the fact-checking industry to grow and be more widely implemented.
1.7
Score
Popularity
Activity
Freshness