Leading American tea company DAVIDsTEA has announced the launch of a new lineup of tea powders called 'Superfood Hot Chocolates.' The new offering includes three mixtures that contain real powdered teas, powerful superfood ingredients, and indulgent cocoa powder.
However, a definite standout amongst the trio is the brand's new 'Organic Loco Lucuma' tea as it utilizes a unique South American superfood ingredient (lucuma) that doubles as a healthy sugar alternative. The tea blends honey, lucuma, and hydrating rooibos to deliver a highly-indulgent blend that boasts one-of-a-kind earthy flavors.
“As we remain committed to promoting health and wellness throughout the products we offer, we wanted to make superfoods more accessible by making them easy to drink, taste great and functional,” said Sarah Segal, Chief Executive Officer and Chief Brand Officer of DAVIDsTEA.
Image Credit: DAVIDsTEA
Key Themes Behind This Trend
- Superfood Tea Powders
- Tea companies can explore the use of superfoods in their tea powders as a unique and healthy alternative to traditional tea blends.
- Lucuma as a Sugar Alternative
- Food and beverage companies can explore using lucuma as a healthier sugar alternative in their products.
- Functional Hot Beverages
- Beverage companies can create functional hot beverages that offer both taste and health benefits to appeal to health-conscious consumers.
Where This Applies
- Tea Industry
- Tea companies can experiment with incorporating unique superfood ingredients in their tea blends to differentiate themselves from competitors and appeal to health-conscious consumers.
- Health Food Industry
- Health food companies can explore incorporating lucuma in their products as a healthy sugar alternative offering a unique flavor profile.
- Beverage Industry
- Beverage companies can create hot and functional beverages using unique superfood ingredients to appeal to health-conscious consumers seeking indulgent yet healthy beverage options.
