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Weather-Inspired Tonal Runners

Nike's React Element 87 Unveils Orange Peel and Red Orbit Colorways

— May 1, 2019 — Fashion
Nike's signature React Element 87 sneakers arrive in the rise of the Spring season with two new colorways by the name of 'Orange Peel' and 'Red Orbit.' The first of the two, Orange Peel, features an autumn-like tonal theme.

The base of the sneaker incorporates a blend of yellow, orange, green, and brown, delivering just enough bright hues to be suitable for the summer time ahead of us. The Red Orbit colorway is predominantly vibrant, featuring a mix of pink, purple, blue, and red across the uppers. In terms of the sneaker design's construction, it retains the original structure and notably highlights some tonal accenting details at the midsoles respective to each colorway. The two new options are now available for purchase online at atmos.
Trend Themes
1. Tonal Sneaker Trend - Disruptive innovation opportunity: Create customizable tonal sneakers that allow consumers to mix and match colors to suit their style preferences.
2. Seasonal Colorway Trend - Disruptive innovation opportunity: Develop sneakers with colorways inspired by different seasons, catering to consumers' desire for variety and novelty.
3. Online Sneaker Retail Trend - Disruptive innovation opportunity: Launch an online platform that offers a curated selection of sneakers from various brands, providing convenience and access to diverse shoe options.
Industry Implications
1. Footwear Industry - Disruptive innovation opportunity: Integrate sustainable materials in footwear manufacturing processes to address environmental concerns and meet the growing demand for eco-friendly products.
2. Fashion Industry - Disruptive innovation opportunity: Utilize artificial intelligence and machine learning to personalize fashion recommendations to individual consumers, enhancing the shopping experience.
3. E-commerce Industry - Disruptive innovation opportunity: Integrate augmented reality technology into e-commerce platforms to allow consumers to virtually try on sneakers before making a purchase, increasing buyer confidence and reducing returns.
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