Australian model Elyse Taylor is the design mind behind the fun, fresh and vibrant O’Neil Spring Summer 2012 Swimwear Collection. The model’s debut line for O’Neil, the collection is filled with beach-worthy pieces made for carefree frolicking in the sand.
As you’ll see from the lookbook photos, the O’Neil Spring Summer 2012 Swimwear Collection is all about laid-back summer style and punchy prints. The line features everything from rainbow tie-dye and stripes to denim-look fabrics and peachy hues. The fun beachwear line also includes a chic black one-piece and a couple of laid-back lounge styles like a cool graphic tee and palm-tree print romper. Taylor describes the collection as being all about “simple, classic style: flattering, comfortable and sophisticated.”
The O’Neil Spring Summer 2012 Swimwear Collection will be available across the United States, Europe and Australia next spring and summer.
Why This Trend Is Growing
- Punchy Prints
- Opportunity for swimwear brands to incorporate bold, vibrant patterns into their collections.
- Laid-back Style
- Opportunity for swimwear brands to create comfortable and sophisticated designs that exude a casual vibe.
- Beachwear as Fashion
- Opportunity for swimwear brands to embrace the trend of creating stylish, fashion-forward pieces for beachgoers.
Industries Being Reshaped
- Fashion
- Fashion brands can explore the use of punchy prints and laid-back style in their swimwear collections.
- Retail
- Retailers can stock swimwear lines that offer beachwear as fashion, catering to customers looking for stylish pieces for their vacations.
- Textile
- Textile manufacturers can develop fabrics with denim-look and peachy hues for swimwear brands to incorporate into their collections.
