The One Management SS 2012 show package is as creative as their offerings of clothes. Representing the company as a free-spirited brand, the show package is full of funky colors and designs.
The only thing photographed realistically in the images is the model's face. Her hair and body are filled in with pastel colors that look like they've been cut and pasted on. All of the pretty shades will instantly make you think of the love and peace of the 70s.
I am loving the One Management SS 2012 show package; it truly captures the seasons in bloom.
Implications - Modern-day consumers look for a sense of relief from stresses with their purchases. Products that offer a quick escape from everyday responsibilities attract those who have stressful lifestyles. Companies could focus on this desire in order increase their appeal on the market.
Psychedelic Pastel Campaigns
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Haute Boho Lookbooks
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Alluring Melancholy Portraits
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