The On Cloudvista trail runner sneakers are a new offering from the brand that will provide avid athletes and hikers alike with a way to enjoy enhanced comfort and support when taking to their favorite trails.
The sneakers are constructed with a lightweight design that includes a transparent honeycomb mesh layer along with a cloud tec sole unit that makes use of the Helion Superfoam. This is oriented in a segmented arrangement to allow for natural flexing, while still providing impressive protection as well as extra-soft impact absorption.
The On Cloudvista trail runner sneakers are priced at $139 and will help to reduce impact during runs, but also works to offer impressive bounce for energy return to keep runners going the distance.
Key Themes Behind This Trend
- Lightweight Trail Running Shoes
- Opportunities for disruptive innovation in producing footwear that is lightweight with enhanced comfort and support.
- Segmented Sole Technology
- Opportunities for disruptive innovation in designing segmented soles with Helion Superfoam that allow for natural flexing of the foot.
- Energy Returning Running Shoes
- Opportunities for disruptive innovation to produce footwear that reduces impact during runs but also offers impressive bounce for energy return to keep runners going the distance.
Where This Applies
- Athletic Footwear
- Athletic footwear companies can leverage the use of Helion Superfoam and segmented soles technology to create lightweight trail running shoes with enhanced comfort and support.
- Outdoor Sports Equipment
- Outdoor sports equipment companies can utilize segmented soles technology and energy returning materials to produce trail running shoes with additional features to sustain outdoor usage.
- Sports Apparel
- Sports apparel companies can collaborate with athletic footwear companies to produce running gear that complements the lightweight trail running shoes, segment sole technology and energy returning materials.
