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Street-Ready Lifestyle Sneakers

The On Cloud Hi Edge Sneakers are Limited-Edition and Comfy

— December 3, 2019 — Fashion
The On Cloud Hi Edge sneakers are a premium streetwear style that's the first of its kind from the brand and designed to deliver exceptional comfort when being worn in the urban environment. The sneakers borrow several design influences from footwear for running, hiking and, of course, streetwear in order to provide wearers with a comfy experience that doesn't skimp on style.

The shoe features a lightweight build that's engineered with breathable mesh along with durable faux suede overlays to deliver exceptional support when wearing the style for extended periods. The On Cloud Hi Edge sneakers are finished with the brand's signature CloudTec outsole structure to seamlessly capture force from vertical and horizontal directions to keep wearers feeling agile.
Trend Themes
1. Street-ready Lifestyle Sneakers - The emergence of street-ready lifestyle sneakers that combine comfort and style opens up opportunities for brands to tap into the growing athleisure market.
2. Urban-inspired Design Influences - The incorporation of design influences from running, hiking, and streetwear in sneakers presents opportunities for brands to attract urban consumers seeking versatile footwear options.
3. Breathable and Supportive Materials - The use of breathable mesh and durable faux suede overlays in sneakers creates opportunities for brands to meet the demand for comfortable and long-lasting footwear.
Industry Implications
1. Fashion Apparel - The fashion apparel industry can leverage the rise of street-ready lifestyle sneakers to cater to the demand for fashionable and functional footwear.
2. Athletic Footwear - The athletic footwear industry can explore the urban-inspired design trend to expand their product offerings and appeal to the athleisure market.
3. Outdoor Gear - The outdoor gear industry can capitalize on the incorporation of running, hiking, and streetwear elements in sneakers to attract urban consumers who value both style and performance.
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