Omega Pressery, the brand known for its premium avocado and macadamia oils, is making its retail debut at Waitrose, marking a significant milestone for the business. Since its launch in May 2024, Omega Pressery has built a reputation for producing cold-pressed, ethically sourced Extra Virgin Avocado Oil and Extra Virgin Macadamia Oil.
This launch comes as part of Waitrose’s Brands New programme, an initiative dedicated to introducing innovative, healthier, and more sustainable products to shoppers. By bringing Omega Pressery into its stores, Waitrose is reinforcing its commitment to supporting brands that combine premium quality with ethical sourcing and environmental responsibility.
“This milestone brings us closer to our mission of making healthier, all-purpose cooking oils accessible to everyone. With their naturally high smoke point, our oils perform brilliantly for everyday cooking, drizzling and frying, and we’re proud to do this through a fully traceable, sustainable supply chain that supports East African smallholder farmers," said Nikita Dawda, co-founder of Omega Pressery.
Image Credit: Omega Pressery
What Makes This Trend Stand Out
- Ethical Sourcing in Retail
- Retailers increasingly focus on products with ethically sourced ingredients to meet consumer demand for transparency and social responsibility.
- Cold-pressed Oil Popularity
- Interest in cold-pressed and minimally processed oils is on the rise as consumers prioritize nutrition and naturalness in their cooking ingredients.
- Sustainable Supply Chains
- Brands are developing fully traceable and sustainable supply chains to enhance environmental responsibility and support smallholder farmers.
Sectors Adopting This
- Gourmet Cooking Oils
- The gourmet cooking oil industry is innovating with niche, premium products that cater to health-conscious and sustainability-focused consumers.
- Ethical Retail Programs
- Retail sectors are adopting programs like Brand New that spotlight brands committed to ethical sourcing and innovation.
- Smallholder Farming Support
- Agriculture and food industries are investing in systems that empower smallholder farmers, ensuring their integration into wider commercial supply chains.
