Perfected Schizography

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Olympus E-P1 Pen is a Hybrid SLR and Point-and-Shoot

— June 17, 2009 — Tech
The new Olympus E-p1 Pen is bragging about a feature that until now, no camera has mastered. The rumour is that Olympus might be the closest if not dead-on with this schizo-camera.

The Olympus Pen claims to have found the balance between a digital-SLR and a point-and-shoot device without sacrificing more features, quality or time of shooting. The camera features HD video recording and playback at only a $749 (USD) price tag.

"Not a compact. Not a SLR. It's a PEN... What will you create?"

Trend Themes

  1. Hybrid Cameras — Disruptive innovation opportunity: Develop a camera that combines the functionality of a digital-SLR and a point-and-shoot device.
  2. Schizography — Disruptive innovation opportunity: Create a camera that perfectly balances features, quality, and shooting time.
  3. HD Video Recording — Disruptive innovation opportunity: Design a camera that offers high-definition video recording and playback at an affordable price.

Industry Implications

  1. Camera Manufacturing — Disruptive innovation opportunity: Explore ways to enhance camera technology and create innovative devices.
  2. Consumer Electronics — Disruptive innovation opportunity: Develop consumer electronics that blur the line between different device functionalities.
  3. Photography and Videography — Disruptive innovation opportunity: Find ways to improve the quality and affordability of photography and videography equipment.
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