If you're like most us, you're ridiculously busy, and while you'd like to tune your TV into China to watch the Beijing Olympics, you just don't have the time. If this rings true, you'll be happy to know the highlights will be posted on YouTube!
The best of the games will be posted on the International Olympic Committee sponsored channel www.youtube.com/beijing2008. The average viewers of the Athens Olympics in 2004 was 40 and higher so the IOC hopes offering the videos through YouTube will help get younger generations interested in the games.
"The Olympic Games are not that credible or relevant to most young people in the developed or developing world," said Jon Tibbs, a public relations executive.
The Video On Demand clips will begin airing August 6, two days before the official opening ceremonies.
What's Driving This Trend
- Video-on-demand Olympics
- The availability of on-demand Olympic video content on platforms like YouTube provides an opportunity to engage an increasingly time-constrained audience.
- Digital Event Broadcasting
- The IOC's decision to broadcast Olympic content on YouTube underscores the opportunity that digital platforms provide for more accessible event broadcasting.
- Youth Engagement Via Social Media
- By reaching out to younger generations through social media, the IOC is exploiting an opportunity to build credibility and relevance among a broader audience.
Who This Affects Most
- Media and Entertainment
- By leveraging digital platforms to distribute premium event content, media companies can capitalize on the growing demand for on-demand and mobile-accessible content.
- Sports and Athletics
- Through its collaboration with YouTube, the IOC has opened up opportunities for sports organizations to expand their audience through more accessible and engaging event coverage.
- Advertising
- As digital platforms like YouTube continue to integrate with live events, advertisers can capitalize on new opportunities to reach consumers in more targeted and interactive ways.
