Sexy Scrubs

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Maxim Favors Olivia Wilde Over Megan Fox in Top 100 Upset

— May 14, 2009 — Pop Culture
Officially released this weel, Maxim’s top 100 is giving the #1 spot to Olivia Wilde. Name not ring a bell? She’s one of the docs on “House.”

Known as number thirteen on the show, Wilde beat out Megan Fox for the #1 spot, causing quite the reaction amongst Maxim readers. Olivia Wilde was joined by co-star Jennifer Morrison who got the 69th spot.

Who knew people would be so upset by a Megan Fox dethroning? Who knew scrubs were so sexy?

Trend Themes

  1. Maxim's Top 100 — Opportunities for disruption in the media industry by creating alternative ways to identify and publicly recognize attractive celebrities.
  2. Celebrity Endorsement — Opportunities for disruptive innovation within the fashion industry by promoting celebrities wearing scrubs as a new fashion trend.
  3. Sexy Medical Apparel — Opportunities for disruptive innovation in the medical apparel industry by emphasizing style in addition to functionality.

Industry Implications

  1. Media — The media industry can capitalize on new forms of content that feature celebrities in unique and different ways.
  2. Fashion — The fashion industry can capitalize on a new fashion trend through cross-collaborations with medical apparel manufacturers and healthcare providers.
  3. Healthcare — The medical apparel industry can capitalize on new trends to create fashionable scrubs and other medical apparel that appeals to a broader audience.
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