Photographer Vicky Chambers shot models Kya and Freeyah from J'adore Models Manchester for the latest lookbook by British label 'Olive and Frank.'
Judging by the photographs, it's easy to believe that the brand follows an ethos of "peace, love and happiness." The girls look carefree and spirited, whether they're doing cartwheels on the beach, challenging each other to a round of arcade games or enjoying a post-lunch cigarette on a beautiful day.
The clothing is comfortable enough to facilitate adventure, yet quirky enough to express their distinct personalities. Think baggy t-shirts, acid-wash denim, high-waisted pants and floral snapbacks, all imbued with a fun-loving retro flair that's fiercely youthful. Overall, the Olive and Frank lookbook reads like a love letter to summer.
What Makes This Trend Stand Out
- Youthful Fashion
- Disruptive innovation opportunity: Introduce unique, retro-inspired clothing designs that appeal to the youth market.
- Adventure Lifestyle
- Disruptive innovation opportunity: Develop durable and comfortable clothing that is suitable for outdoor activities and adventure enthusiasts.
- Nostalgic Aesthetic
- Disruptive innovation opportunity: Create a line of fashion accessories and clothing items that evoke a sense of nostalgia for past eras.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity: Implement augmented reality technology in-store to enhance the shopping experience and offer virtual try-ons.
- Outdoor Recreation
- Disruptive innovation opportunity: Develop innovative tech gear and apparel for outdoor enthusiasts, combining functionality and style.
- Retro-inspired Merchandise
- Disruptive innovation opportunity: Launch an online platform that curates and sells a range of nostalgic fashion items from different eras.
