The Oh My Love AW14 collection features a delightful mixture of collegiate-inspired looks mixed with an edgier, rock n' roll aesthetic. The majority of the collection was manufactured in London.
Viktor Vauthier photographed the stunning Grace Small in girlish, bohemian ensembles, that are refreshing in their effortlessness. The collection, and accompanying lookbook, feels especially coquettish with Small's smoldering come-hither gaze.
The collection is described as follows: “With Stevie Nicks-worthy velvet kimonos, 90s-style slinky cami dresses and sweet collared playsuits, the collection is perfect for girls who are looking for something a little different this autumn." If you want to turn a few heads this fall, then checking out the AW14 collection from Oh My Love is a good place to start.
Key Themes Behind This Trend
- Collegiate-inspired Fashion
- Opportunity to incorporate a mix of classic and edgy styles in fashion collections, appealing to a diverse range of consumers.
- Effortless Bohemian Look
- Potential for creating fashion ensembles that are both girlish and refreshing with an air of simplicity.
- 90s-inspired Slinky Dresses
- Chance to capitalize on the nostalgia for 90s fashion trends and create slinky cami dresses that appeal to contemporary consumers.
Where This Applies
- Fashion
- Fashion brands can incorporate collegiate-inspired designs and effortlessly bohemian looks into their collections for the fall season.
- Photography
- Photographers can explore opportunities to capture the coquettish and smoldering aesthetic of the Oh My Love lookbook.
- Manufacturing
- Manufacturers can explore opportunities for producing fashion collections that are manufactured locally, promoting sustainability and supporting local industries.
