Weatherproof High-Cut Sneakers

GORE-TEX and Nike Unveil the Air Jordan 5 GORE-TEX 'Off-Noir'

GORE-TEX continues to offer up its own iterations of the most iconic Jordan and Nike silhouettes, and the newest addition is the Air Jordan 5 GORE-TEX ‘Off-Noir.’ Official imagery showcases an ‘Off-Noir/Fire Red-Black-Muslin’ color palette that is said to reference the 2009 ‘Raging Bull’ colorway.

The uppers are reinforced with GORE-TEX material and come dipped in a solid black color, while “GORE-TEX” and “23” branding decorates the lateral heels of the pair. An embroidered Jumpman logo sits on the heel, and it is also repeated on the 3M tongue unit. The sneakers rely on a translucent midfoot window for added flair and rest atop a black midsole and translucent gum outsole.

The Air Jordan 5 GORE-TEX ‘Off-Noir’ is expected to launch in women’s sizing in December via Nike.

Image Credit: Nike

Weatherproof Sneakers
New line of shoes that can withstand any type of weather.
Gore-tex Reinforcement
Innovative use of Gore-Tex material in popular shoe designs.
Translucent Midsole
Creating unique shoe designs with the use of translucent materials.

Industries Being Reshaped

Footwear Industry
Implementing waterproof and weatherproof technology in shoe designs.
Outdoor Apparel Industry
Incorporating Gore-Tex material in various clothing and accessories for outdoor activities.
Sporting Goods Industry
Developing shoes with unique designs and materials to appeal to athletes and sports enthusiasts.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 30%
Freshness 14%

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