Swiss watchmaker ochs und junior is expanding its collection of timepieces with the introduction of the new 'due ore' model, featuring a striking British Racing Green dial.
The new watch is encased in a 42mm grade 5 titanium case and boasts a unique, two-part modular design. Adhering to the brand's "radical simplicity" philosophy, the dial incorporates a two-time zone disc, swirling machining, and milling traces, adorned with only a simple handset and Roman and Arabic numerals.
The 'due ore' also boasts Swiss-made ETA 2824-2 movement, which grants the watch a 38-hour power reserve and a water resistance rating of up to 100 meters.
The 'due ore' model is priced at 3,500 CHF (approximately $4,086 USD) and is set to be available for purchase in October 2023. Pre-orders are currently open through ochs und junior's official website.
Image Credit: ochs und junior, <a rel='nofollow' href='https://hypebeast.com/2023/7/ochs-und-junior-due-ore-british-racing-green-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.ochsundjunior.swiss/watches/due-ore-in-british-racing-green/shop/'>ochsundjunior.swiss</a>
What's Driving This Trend
- British Racing Green
- The introduction of the new 'due ore' model featuring a striking British Racing Green dial presents an opportunity for disruptive innovation in the watch industry.
- Modular Design
- The two-part modular design of the 'due ore' watch opens up possibilities for disruptive innovation in the luxury watch market.
- Swiss-made Movement
- The incorporation of the Swiss-made ETA 2824-2 movement in the 'due ore' watch creates a potential for disruptive innovation in the timepiece industry.
Who This Affects Most
- Watch
- The British Racing Green dial in the 'due ore' watch presents a disruptive innovation opportunity in the luxury watch industry.
- Luxury
- The modular design of the 'due ore' watch offers a disruptive innovation opportunity in the luxury goods industry.
- Timepiece
- The Swiss-made movement in the 'due ore' watch introduces a potential for disruptive innovation in the timepiece industry.
