The OBEY Fall 2019 Capsule Prepares for Outdoor Adventures
References: obeyclothing & hypebeast
Shepard Fairey released the OBEY Fall 2019 collection recently and it is packed with outdoor goods as well as workwear silhouettes. The range highlights a selection of hoodies, including the collegiate themed Obey Sports Hood, the Jumble Obey Hood with embroidered details, as a graphic logo sweater with gold embroidery.
Additionally, the seasonal capsule also features printed designs across pants, polar vests, denim jackets, cardigans, shearling pieces, and more. Some of the prints include animal designs, wavy abstract patterns, paisley, and checkerboard. The color palette predominantly focuses on neutrals with hints of gold, brown, and teal. The collection's standout items are the Straggler Flooded pants and series of lightweight packable bags, prepared for both urban and outdoorsy purposes.
Additionally, the seasonal capsule also features printed designs across pants, polar vests, denim jackets, cardigans, shearling pieces, and more. Some of the prints include animal designs, wavy abstract patterns, paisley, and checkerboard. The color palette predominantly focuses on neutrals with hints of gold, brown, and teal. The collection's standout items are the Straggler Flooded pants and series of lightweight packable bags, prepared for both urban and outdoorsy purposes.
Trend Themes
1. Outdoor Workwear Fashion - The OBEY Fall 2019 capsule shows opportunities for outdoor workwear fashion due to the combination of outdoor goods and workwear silhouettes.
2. Printed Outdoor Apparel - The seasonal capsule from OBEY features printed designs across various outdoor apparel which is perfect for the outdoor adventurist.
3. Lightweight Packable Bags - The OBEY Fall 2019 capsule includes lightweight packable bags that show a trend towards portability for outdoor activities.
Industry Implications
1. Outdoor Apparel - The OBEY Fall 2019 capsule shows opportunities for outdoor apparel companies to combine functionality and fashion.
2. Streetwear Fashion - Streetwear fashion companies have an opportunity to enter the outdoor market with the OBEY Fall 2019 capsule's combination of streetwear and outdoor-inspired designs.
3. Workwear Fashion - The combination of outdoor and workwear silhouettes in the OBEY Fall 2019 capsule shows opportunities for innovation in workwear fashion.
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