The Aveeno® Calm + Restore Oat Gel Moisturizer is a fragrance-free and hypoallergenic product that is ideal for sensitive skin. Promising lasting effects for up to 24 hours after application, the formula is optimized to soothe and strengthen dry and sensitive skin. This product is ideal for both summer and winter, and especially when the consumer has a long day ahead.
The Aveeno® Calm + Restore Oat Gel Moisturizer boasts a combination of oat and feverfew. While the first ingredient—the brand's prebiotic colloidal oatmeal "replenishes the skin’s natural moisture barrier and supports its natural ecosystem for healthy-looking and balanced skin"—the second calms the skin and minimizes redness.
The formula is also non-comedogenic, dye-free, paraben-free, and alcohol-free.
Image Credit: Aveeno
What's Driving This Trend
- Oat-based Skincare Products
- There is an increasing demand for skincare products containing oat as a key ingredient due to its moisturizing and soothing properties.
- Sensitive Skin-friendly Products
- Consumers with sensitive skin are looking for fragrance-free, hypoallergenic, and non-comedogenic skincare products that can effectively soothe and strengthen their skin.
- Natural Ingredients in Skincare
- Consumers are becoming more conscious of the ingredients in their skincare products and are seeking natural and organic options, driving the demand for plant-based and eco-friendly skincare.
Who This Affects Most
- Skincare
- The skincare industry can capitalize on the growing demand for products that contain oat and other natural ingredients to cater to consumers with sensitive skin and those looking for natural options.
- Beauty
- Beauty brands can leverage the trend of oat-based skincare products and sensitive skin-friendly products to attract more consumers and gain a competitive edge in the market.
- Natural and Organic
- The natural and organic industry can expand its product offerings to include more oat-based skincare products and capitalize on the trend of natural ingredients in skincare.
