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Luck of the Irish Sunnies

The Oakley St. Patrick's Day Frogskins Pay Tribute to the Emerald Isle

— March 17, 2011 — Fashion
Fans of Oakley's Frogskins are going to spill green beer all over themselves when they hear about the new Oakley St. Patrick's Day Frogskins. Oakely's latest Frogskins are all about celebrating the luck of the Irish and the joyous holiday of St. Patrick's Day.

The Oakley St. Patrick's Day Frogskins are slathered in green and feature gold-tinted lenses--an interesting combination to say the least. These glasses also give a subtle nod to St. Patrick's Day with the date of the holiday (3.17) on the glasses' left arm. Collectors will be disappointed to hear that these glasses will not be available to the general public. Instead they will be produced in low numbers and given to people as gifts from Oakley. Better start rubbing elbows now.
Trend Themes
1. Limited Edition Eyewear - Opportunity for eyewear brands to create exclusive and collectible sunglasses, generating excitement and demand among consumers.
2. Holiday Themed Accessories - Opportunity to capitalize on festive occasions by designing themed accessories that appeal to consumers' desire for novelty and self-expression.
3. Brand Collaborations - Opportunity for brands to team up and create special editions, leveraging each other's audience and brand equity for mutual benefit.
Industry Implications
1. Eyewear - Eyewear manufacturers can explore limited edition releases during holidays or collaborations with other brands to stand out in a competitive market.
2. Fashion Accessories - Fashion accessory brands can leverage the popularity of holidays to create themed products and enhance brand recognition through seasonal offerings.
3. Promotional Products - Promotional product companies can offer special edition items as corporate gifts, creating a memorable experience for recipients and increasing brand visibility.
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