Not content with the "living in the present" philosophy that the self-help industry has championed for years, Numéro Tokyo's May 2014 issue demands a 'Bright Future Now.' In the editorial, Laura Kampman wears a futuristic wardrobe styled by Sarah Ellison-Prat, whose idea of the fashionable future consists of mixed patterns and textures, pewter stilettos and hardware-heavy garments.
In terms of beauty, makeup artist Karan Franjola utilized a heavy amount of cheek highlighter and vampy lipstick, while hair stylist Tamara McNaughton kept things simple with a slicked-down look.
The fashion industry is one that simultaneously looks forwards and backwards in order to continually reinvent itself. If the predictions in the 'Bright Future Now' editorial (lensed by Chad Pitman) are correct, then the future looks suspiciously like Lady Gaga's closet.
What's Driving This Trend
- Futuristic Fashion
- Disruptive innovation opportunity: Designers can explore mixed patterns and textures, as well as incorporate hardware-heavy garments.
- Bold Makeup
- Disruptive innovation opportunity: Beauty brands can develop cheek highlighter and vampy lipstick for a futuristic look.
- Slicked-down Hairstyles
- Disruptive innovation opportunity: Hair care companies can create products and techniques to achieve a sleek, slicked-down hairstyle.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Fashion brands can create futuristic designs that incorporate mixed patterns and textures.
- Beauty
- Disruptive innovation opportunity: Beauty brands can develop cutting-edge makeup products to achieve a bold and futuristic look.
- Hair Care
- Disruptive innovation opportunity: Hair care companies can explore new products and techniques to achieve sleek, slicked-down hairstyles.
