For the Numero Homme 20 issue, models Philipp Bierbaum and Anton Wellsjo pose for the editorial dubbed 'Rapaces,' where the art of falconry is portrayed in a gloomy yet fashionable aspect. Shot by Jean-Baptiste Mondino, the shoot comprises black leathers, jackets and pants in a Gothic-inspired aura.
The bad-boy image portrayed in Numero Homme 20 channels grim and sullen emotions, but with a haute take, all showcasing the inner badass and ferocious expressions.
What's Driving This Trend
- Dark Fashion
- The trend of combining fashion aesthetics with dark imagery, such as gothic and animalistic themes, presents opportunities for fashion brands to leverage the power of traditional design with unique concepts and styles.
- Haute Falconry
- The popularity of falconry in fashion could spark innovations in accessories and apparel styles, such as incorporating falconry-inspired designs onto high-end clothing or developing specialized products for falconers that cater to both their aesthetic and functional needs.
- Grimy Elegance
- The juxtaposition of elegance and grime seen in the 'Rapaces' editorial offers potential opportunities for luxury brands, where sophisticated styles can be combined with rugged elements to create a new category of upscale, edgy fashion.
Who This Affects Most
- Fashion
- Fashion brands could leverage the trend of combining fashion aesthetics with dark imagery, such as gothic and animalistic styles, to create unique and edgy designs that appeal to a wider audience.
- Luxury Goods
- Upscale brands could leverage the grimy elegance concept presented in the 'Rapaces' editorial to create a new category of high-end fashion that merges sophisticated and rugged elements.
- Sports and Outdoor
- The Haute Falconry trend could inspire sports and outdoor retailers to develop specialized products that cater to falconers or incorporate falconry-inspired designs into their clothing and accessories for a unique and functional spin.
