308 actors wearing nothing but body suits and scarves descended on London today to celebrate the launch of Peugeot’s latest topless 308CC model. The scarves were meant to symbolize Peugeot’s innovative Airwave Neck Heating System, which is essentially a heat scarf.
Commuters were initially shocked at the sight before learning that the large crowd of undressed individuals were in fact wearing specially-made body suits.
Peugeot’s clever campaign intended to bring life to the sporty and innovative ‘coupé to open-air’ concept. Peugeot is one of the few auto manufacturers currently in line with Europe’s emissions target of 2010.