Swedish footwear label North-89 introduces a new collection of footwear made for the Fall/Winter 2020 season and it is spotlighted by premium suede materials. The sneakers that are seen in the seasonal pack are made with the all-new water-resistant suede fabrication. The modernized look allows the luxe footwear label to explore stylistic design with the technical material.
The new No-2 MT sneaker is the foundational model and it is constructed entirely with water-resistant suede fabric in the color options of either navy blue, black, or Ebony brown. Every sneaker in the capsule rests on a unique memory foam at the insoles and metal shank to provide both durability and comfort for wearers. All of the shoes are made in the Portugal factory and designed in Stockholm.
Image Credit: North-89
Key Themes Behind This Trend
- Water-resistant Footwear
- The incorporation of water-resistant materials in footwear design presents a disruptive innovation opportunity in the footwear industry, especially for outdoor and adventure brands.
- Sustainable Footwear
- The use of premium and durable materials, such as suede, in footwear design presents disruptive innovation opportunities for ethical and sustainable fashion brands to extend product lifecycles and reduce environmental waste.
- Memory Foam Insole
- The use of memory foam technology in footwear design presents disruptive innovation opportunities for comfort-focused footwear brands to enhance the customer experience and distinguish themselves in the market.
Where This Applies
- Footwear
- The incorporation of innovative materials and technologies in footwear design presents disruptive innovation opportunities for the fashion and outdoor industries to enhance both style and functionality of footwear products.
- Outdoor Gear
- The integration of water-resistant and durable materials in footwear design presents disruptive innovation opportunities for the outdoor gear industry to create high-performance products for outdoor and adventure enthusiasts.
- Sustainable Fashion
- The use of premium and durable materials, such as suede, in footwear design presents disruptive innovation opportunities for the sustainable fashion industry to create long-lasting products and reduce the environmental impact of fast fashion.
