Outdoors label The North Face and mastermind work in collaboration once again on a new collection designed for the Fall/Winter 2018 season. The capsule is limited edition and will be a part of the ongoing Urban Exploration series that started earlier this year. The range is comprised of some signature pieces by The North Face and it receives some design aesthetic by mastermind. Some pieces include the iconic Nuptse jacket with co-branded prints, the coach bag with waterproof elements, zippered track pants, and a pullover hoodie.
The accessories see mastermind's signature skull motif on its hats, bags, and gloves. Notably, all the items in the collection are comprised of technical accents including FlashDry and GORE-TEX to ensure warmth and durability in the colder weather to come.
Why This Trend Is Growing
- Limited Edition Capsules
- The collaboration between The North Face and mastermind for a limited edition capsule collection presents opportunities for further unique capsule collections in other industries.
- Technical Accents in Fashion
- The use of technical accents like FlashDry and GORE-TEX in fashion collaborations allow for innovative, functional pieces that can disrupt other industries outside of fashion.
- Branded Print Designs
- The co-branded prints used in the collection suggest a trend towards leveraging the intellectual properties of different brands to create unique connections with customers.
Industries Being Reshaped
- Outdoor Retail
- Outdoor retail companies can incorporate similar technical accents in their products for added functionality and durability, similar to the collaboration between The North Face and mastermind.
- Fashion
- Collaborations between fashion brands can utilize each other's unique branding elements to create unique collections that can disrupt the market and create new and loyal customers.
- Accessories
- Collaborations between accessory brands can incorporate branded prints and unique design elements to create functional yet stylish pieces that appeal to the modern consumer.
