Photographer Luca Khouri captures 'Boy Oh Boy' a normcore fashion story that is lensed for online style publication, The Ones 2 Watch. Styling for the image series is courtesy of Brian Paulson who dresses DNA Models' Martin Conte in a range of understated designer pieces.
The oversized separates and lightweight knits are courtesy of labels like Calvin Klein, ACNE and American Apparel among other names. Displayed in a monochromatic and earthy palette, this editorial's wardrobe celebrates subtlety and features pieces that are both striking and comfortable for every day wear.
The Ones 2 Watch 'Boy Oh Boy' story embodies a minimalist air and embraces the recent normcore fashion fad. The popular style relies on subtlety and has taken the industry by storm in recent seasons.
Why This Trend Is Growing
- Normcore Fashion
- The trend of minimalism in fashion is on the rise with opportunities for disruptors to create comfortable yet stylish garments.
- Oversized Separates
- The demand for oversized garments is growing with opportunities for new brands to offer sustainable and fashionable options.
- Monochromatic Palette
- Monochromatic palettes are gaining popularity in fashion for their simplicity and ease of wear, offering opportunities for brands to experiment with unconventional colors.
Industries Being Reshaped
- Fashion Industry
- Fashion brands have the opportunity to innovate in the normcore trend and offer comfortable yet stylish clothing.
- Sustainable Fashion Industry
- Sustainable fashion brands have the opportunity to provide eco-friendly oversized separates that cater to the growing demand for sustainability and comfort.
- Retail Industry
- The growing popularity of normcore and monochromatic fashion offers new opportunities for retailers to showcase and sell garments with minimalistic designs.
