Scandinavian design is among the most well-regarded in the world, and Nordgreen watches indeed fall in line with those national design principles. However, while Scandi design popularity often leads to expensive luxury products, Nordgreen watches are impressively affordable.
The watches, which are currently undergoing funding on Kickstarter, feature the minimal design that has made Scandinavia a haven for style in the modern era. Eschewing baroque tendencies entirely, the watches have numberless faces and clean, unobtrusive hands. There are three different styles — Philosopher, Infinity, and Native — all of which employ similar visual languages.
Each watch is available with three different case metals: gun metal, silver, and rose gold. They can also be paired with four different strap styles, which means that consumers still get a high degree of personalization despite the otherwise minimal design flourishes.