Nora Vai stars in this colorful and whimsical editorial for ELLE Mexico. Gracing the publication's May 2015 issue, the shoot highlights dramatic beauty looks that include graphic eyeliner applications and sculptural wig hairstyles.
Photographer Takahiro Ogawa captures this image series and enlists the help of wardrobe stylist Anna Katsanis who handpicks star Nora Vai's wardrobe. Nora dons botanically printed tops, structured trench coats and graphically vivid dresses in the editorial and pulls off makeup by Rommy Najor.
The model's hairstyles include electric-hued wig designs that are created by ELLE Mexico's resident hair stylist Takayuki Shibata. Embracing an element of fantasy, this image series sets a vivid tone for summer and proves that experimental clothes are in this season.
Why This Trend Is Growing
- Colorful Wig Hairstyles
- Opportunity for beauty salons to offer unique and bold wig hairstyles for customers looking to make a fashion statement.
- Graphic Eyeliner Applications
- Opportunity for makeup brands to create innovative products and techniques for achieving bold and artistic eyeliner looks.
- Experimental Clothes
- Opportunity for fashion designers to push boundaries and create avant-garde designs that embrace fantasy and vibrant colors.
Industries Being Reshaped
- Beauty Salons
- Beauty salons can capitalize on the growing demand for unique and colorful wig hairstyles.
- Makeup Brands
- Makeup brands can tap into the trend of graphic eyeliner applications by offering innovative products and tutorials.
- Fashion Design
- The fashion industry can embrace the trend of experimental clothes and create avant-garde designs that cater to those seeking bold and unconventional fashion choices.
