Noon Goons is a fashion label based in Los Angeles and it recently unveiled its latest collection designed for the Fall/Winter 2020 season. The new lookbook features the seasonal looks and is captured in Los Angeles locally by a French female duo named 'Chaumont-Zaerpour.'
Similar to the brand's previous design work, the capsule features design elements that are inspired by Southern California. Specifically, the inspiration is drawn from the city's vibrantly rich countercultures of hip hop, punk, surf, and skating. The seasonal looks highlight quilting felt prints, and heavyweight wool adorned with plaids and checkered patterns. The collection also spotlights a fully pinstriped suit that is detailed with a velvet lapel.
Image Credit: Noon Goons / Chaumont-Zaerpour