Nomasei Aims to Make Luxury Footwear More Eco-Friendly
Katherine Pendrill — November 20, 2019 — Eco
References: facebook & refinery29
Frustrated with the way luxury footwear has been progressing, Paule Tenaillon and Marine Braquet decided to strike out on their own and found a new brand called Nomasei.
Tenaillon and Braquet are both veterans of the industry, who met while working side-by-side at Chloé. The two designers were increasingly concerned about the impact of the fashion industry on the environment and wanted to create a more sustainable footwear option. With their new brand Nomasei, Tenaillon and Braquet not only focus on using eco-friendly materials, but also on building a new business model that involves working with partners that support sustainable practices. The result is luxury shoes that are the same quality as other designer brands, but are better for the environment. Even better, all of the shoes are priced under $600.
Image Credit: Nomasei.
Tenaillon and Braquet are both veterans of the industry, who met while working side-by-side at Chloé. The two designers were increasingly concerned about the impact of the fashion industry on the environment and wanted to create a more sustainable footwear option. With their new brand Nomasei, Tenaillon and Braquet not only focus on using eco-friendly materials, but also on building a new business model that involves working with partners that support sustainable practices. The result is luxury shoes that are the same quality as other designer brands, but are better for the environment. Even better, all of the shoes are priced under $600.
Image Credit: Nomasei.
Trend Themes
1. Eco-friendly Luxury Footwear - As consumers become more conscious about the environment, there is an opportunity for luxury footwear brands to create more sustainable options and appeal to their ethical consumers.
2. Partnerships for Sustainable Practices - Forming partnerships with organizations that support sustainable practices can help luxury footwear brands achieve their eco-friendly goals and increase brand reputation with consumers.
3. Affordable Luxury Footwear - Creating luxury footwear at affordable prices can appeal to a wider range of consumers and disrupt the traditional luxury footwear market.
Industry Implications
1. Fashion - As sustainable fashion is becoming increasingly important to consumers, there is a clear opportunity for luxury footwear brands to appeal to their customer base by offering eco-friendly options and establishing partnerships with organizations that practice sustainable methods.
2. Retail - The retail industry has an opportunity to support the growth of sustainable luxury footwear brands by seeking out partnerships and collaborations that promote environmental responsibility and by providing a platform for sustainable retail brands to reach consumers.
3. Manufacturing - Luxury footwear brands can disrupt traditional manufacturing methods by implementing innovative manufacturing processes that prioritize sustainability and lower the environmental impact of the fashion industry.
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