Nomadic Couture Portraits

Elle Serbia's 'Let The Sun Shine In' Story is a Nod to Relaxed Fashion

Elle Serbia pays homage to nomadic fashion with its 'Let The Sun Shine In' story. Common in Eastern and Central Europe, nomadic travelers have called foreign nations home for centuries. In addition to enriching European history, these populations have also inspired those in the world of high fashion.

Stylist Nenad Janjatovic dresses his cast -- models Ivana Momirov, Dusan Jaksic, Ivana Sljivar and Mina Kitic -- in a wardrobe of layered and effortlessly cool ensembles. His curated looks are not only comfort-focused but are also an homage to the 70s.

Captured by photographer Braca Nadezdic, Elle Serbia's nomadic fashion feature celebrates eclectic styling and highlights dynamic beauty looks. Hair styling for this series is courtesy of Djurdjica Ivanovic while its makeup looks are created by Mina Abramovic.

Nomadic Fashion
The trend of nomadic fashion can be capitalized on by luxury fashion brands by incorporating traditional elements and designing versatile pieces for global travelers.
Layering Ensembles
The trend of layering ensembles can be capitalized on by clothing brands by designing pieces that can be easily mixed and matched, allowing for individualized and relaxed fashion choices.
Eclectic Styling
The trend of eclectic styling can be capitalized on by makeup and hair styling brands by creating bold, dynamic looks with a focus on individual expression.

Sectors Adopting This

Luxury Fashion
Luxury fashion brands can look to the nomadic fashion trend as an opportunity to incorporate traditional elements and design versatile pieces for global travelers.
Clothing Design
The trend of layering ensembles presents an opportunity for clothing brands to design versatile pieces that can be easily mixed and matched, allowing for individualized and relaxed fashion choices.
Makeup and Hair Styling
The trend of eclectic styling presents an opportunity for makeup and hair styling brands to create bold, dynamic looks with a focus on individual expression.
SCORE
4.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 54%
Freshness 8%