Since the iPhone was released, many other mobile phone companies have wracked their brains on how to compete with Apple. Nokia couldn't have been more obvious they feel wrath toward their competitor. These posters were photographed in New York City over the weekend by a MAcRUmors forum jockey.
Implications - In today's crowded market, companies are becoming more and more unabashed with their competitive drive towards staple companies. It seems that the gloves are off with big-brand battles, generating publicity and consumer excitement for any new products simultaneously. Though some companies can learn from this, one must think carefully before entering a head-to-head session of campaign competition as there is legal risk involved.
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Nokia "Open To Anything" Posters in NYC
- By: cosio55Oct 2, 2007 Updated: Apr 12 2011