Sportwear giant adidas has returned with a new version of its iconic NMD silhouette, which took the sneaker world by storm when it was first released in 2015. The newest iteration of the beloved sneaker, which is titled the 'NMD V3,' features a variety of new upgrades but maintains the original NMD model's structural design.
More specifically, the NMD V3 comes equipped with a re-engineered mesh upper that is made from 50% recycled plastic. The new uppers allow for greater breathability and flexibility. In addition, the new model comes with tonal overlays and contrast dealing on its outsole. Of course, adidas' iconic Three Stripes motif is located on the shoe's side panels, while semi-translucent caps are found on their heels.
Image Credit: adidas
Key Themes Behind This Trend
- Sustainable Footwear
- The use of recycled materials in the NMD V3 presents an opportunity for sustainable innovation in footwear manufacturing.
- Athleisure Evolution
- The NMD V3's upgraded design showcases the evolving trend of athleisure footwear towards more versatile styles with added functionality.
- Customization
- With a wide range of colorways available for the NMD V3, adidas presents an opportunity for customizable sneaker options.
Where This Applies
- Athletic Footwear
- The NMD V3's upgrades can lead to innovation opportunities for athletic footwear manufacturers to create sustainable and versatile designs with added functionality.
- Fashion Retail
- The NMD V3's design and range of colorways offers an opportunity for fashion retailers to target athleisure trend followers.
- Sustainable Materials
- adidas' use of recycled materials in the NMD V3 presents an opportunity for sustainable innovation in material manufacturing.
