The Nissan GT-R Porsche Killer Ad Targets German Drivers
Michael Hines — February 24, 2011 — Autos
Porsche drivers in Germany were the target of the recent Nissan GT-R Porsche Killer ad. Two blonde bombshells cruised the streets of Germany, sticking a decal of the rear-end of a GT-R on the windshields of Porsches.
The Nissan GT-R Porsche Killer ad is ingenious. I can't imagine how German drivers felt seeing a massive decal decorating their front window. Despite the risk, Nissan's guerrilla ad campaign has apparently paid off. Nissan reported a 23% increase in test drive requests over the next two weeks after this campaign aired.
The Nissan GT-R Porsche Killer ad is ingenious. I can't imagine how German drivers felt seeing a massive decal decorating their front window. Despite the risk, Nissan's guerrilla ad campaign has apparently paid off. Nissan reported a 23% increase in test drive requests over the next two weeks after this campaign aired.
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Advertising — Brands can explore innovative and disruptive methods of capturing audience attention and increasing brand awareness.
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Digital Marketing — Digital platforms provide opportunities for brands to create viral and impactful campaigns that resonate with the target audience.
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