The Nina Ricci x Lalique Fragrance Relaunches the L’Air Du Temps Scent
Malika Renee Butss — October 21, 2015 — Luxury
References: ninaricci & luxurylaunches
Parisian fashion house Nina Ricci released a brand new fragrance titled the 'Nina Ricci x Lalique L’Air Du Temps.' In partnership with French lifestyle brand Lalique, this perfume is limited edition and utterly opulent.
Notable for its gilded dove topper, this fragrance is a relaunch of the original L’Air Du Temps perfume, which was first launched in 1948. While the scent is still recognizable, the new bottle design is what fashion and beauty fans are in awe over. The Nina Ricci x Lalique bottle features a bright yellow coffret to encase the bottle, while the actual bottle is decorated with gold sparkles and a crystal two dove topper, which has been buffed with pure gold.
With only 74 pieces made, each bottle is individually numbered and engraved by hand.
Notable for its gilded dove topper, this fragrance is a relaunch of the original L’Air Du Temps perfume, which was first launched in 1948. While the scent is still recognizable, the new bottle design is what fashion and beauty fans are in awe over. The Nina Ricci x Lalique bottle features a bright yellow coffret to encase the bottle, while the actual bottle is decorated with gold sparkles and a crystal two dove topper, which has been buffed with pure gold.
With only 74 pieces made, each bottle is individually numbered and engraved by hand.
Trend Themes
1. Limited Edition Fragrances - The trend of limited edition fragrances presents opportunities for brands to create unique and exclusive scents that appeal to collectors and fragrance enthusiasts.
2. Luxury Bottle Designs - The trend of luxury bottle designs allows for creative and visually appealing packaging designs that enhance the overall perception and value of a fragrance.
3. Collaborative Partnerships - The trend of collaborative partnerships between fashion houses and lifestyle brands opens up opportunities for innovative and unique fragrance collaborations that cater to diverse consumer preferences.
Industry Implications
1. Perfume - The perfume industry can leverage the trend of limited edition fragrances to capture the attention of fragrance enthusiasts and collectors, driving sales and brand loyalty.
2. Packaging Design - The packaging design industry can tap into the trend of luxury bottle designs by offering creative and visually striking packaging solutions that add value and enhance the appeal of products.
3. Fashion and Lifestyle Brands - Fashion and lifestyle brands can explore collaborative partnerships in the fragrance industry to extend their brand reach and connect with consumers through unique scent offerings.
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