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Cloud-Inspired Tonal Sneakers

New Balance Unveils the Made in US 990v5 in a Nimbus Cloud Colorway

— April 21, 2020 — Fashion
New Balance launches a brand new version of the signature Made in US 990v5 sneaker model in a tonal update entitled 'Nimbus Cloud.' The update is predominantly cream ivory at the upper informed by suede materials with contrasts texturally and tonally with the incorporation of the gray mesh accents.

The top of the shoe features the branding Made in USA patchwork over the mesh tongue area. Additional details include the white laces, slightly transparent rubber overlay at the upper quarter and '990' branding at the rear quarter. The "N" branding detail is informed with white full-grain leather to stand out against the nubuck base foundation which is further complemented with 3M detailing.


Image Credit: New Balance
Trend Themes
1. Cream-ivory Sneakers - Explore the trend of tonal sneakers in cream ivory, perfect for a minimalist aesthetic.
2. Made in USA Patchwork - Discover the trend of incorporating patchwork designs and branding into sneaker models.
3. Transparent Rubber Overlays - Embrace the trend of transparent rubber overlays on sneakers for a modern and unique look.
Industry Implications
1. Footwear Industry - The footwear industry can leverage the trend of cream-ivory sneakers to cater to consumers seeking clean and neutral shoe options.
2. Fashion Industry - The fashion industry can adopt the trend of made in USA patchwork to add a touch of craftsmanship and heritage to their products.
3. Sportswear Industry - The sportswear industry can incorporate transparent rubber overlays in their sneaker designs to create lightweight and visually intriguing options for athletes and active individuals.
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