Nike+ City Runs has used the creative firm known as YesYesNo to create visual displays for its Nike retail stores that display a year's worth of running data. The data is collected from the Nike+ website, and the runs displayed are based on three cities: New York, London and Tokyo. The map highlights the runner(s) routes with the OpenFrameworks 3D animation software.
The display concept that Nike is incorporating into its stores is a great visualization of what its products are intended for. By seeing real people using their Nike+ products, it not only promotes active living, but also gives consumers a sense of being part of a larger international community of Nike+ users.
Digital In-Store Displays
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