Feminine Indigo High-Tops

The New Nike SF-AF1 in "Binary Blue" is Now Available in Women's Sizes

The popular Nike SF-AF1 model has been the subject of a number of updates recently, with the sportswear brand revitalizing the high-tops with fresh colorways for both men and women.

Adding to this selection is the 'Binary Blue,' a minimalist version of the classic basketball silhouette. The same dark hue of indigo is carried throughout the leather uppers seamlessly, with the laces and even Nike's Swoosh logo sticking to it. The outsoles and the clasps on the ankle deter from this slightly, as these components use black instead of blue.

Although the navy and black colorway is subtle in appearance, the sneakers have a statement construction that makes them standout. The launch date for the new Nike SF-AF1s hasn't been confirmed yet, but HYPEBEAST believes that the sneakers will quickly sellout once they become available.

Gender-specific Footwear
Brands are beginning to release footwear that is designed specifically for either men or women to cater to their unique needs and preferences.
Minimalist Design
Footwear companies are opting for simple and understated designs to attract those who prefer a more subtle look.
High-top Sneakers
The continued popularity of high-top sneakers indicates that this trend is here to stay and brands should invest in creating new iterations to keep up with demand.

Sectors Adopting This

Sportswear
Sportswear brands have an opportunity to capitalize on the growing demand for gender-specific footwear options.
Fashion
Fashion companies should consider adding subtle, minimalist footwear options to cater to the growing market of consumers who prefer a low-key look.
Retail
Retailers can benefit from stocking up on high-top sneakers, as they are a popular item that is likely to sell well with the right marketing strategy.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 69%
Activity 59%
Freshness 8%

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