The Nike Roshe Run Trollstrikes are a limited-edition line of shoes released by Nike to coincide with the release of the 3D stop-motion film The Boxtrolls. Proceeds from the sale of these shoes are diverted towards the Adoption Exchange Association, a non-profit child welfare organization that helps connect children in foster care with families looking to adopt children.
In The Boxtrolls, a human baby is adopted by cardboard-wearing bug-eating creatures called Boxtrolls. The story conveys the power of adoptive families and the fact that adoption can work wonders even if parent and child are very different from each other on the onset.
The Nike Roshe Run Trollstrikes have a cobblestone-printed midsole, sewer-green heel panels, steampunk lace locks and a waffle-patterned outsole, all details that evoke the characters in The Boxtrolls.