The Nike Roshe Run Trollstrikes are a limited-edition line of shoes released by Nike to coincide with the release of the 3D stop-motion film The Boxtrolls. Proceeds from the sale of these shoes are diverted towards the Adoption Exchange Association, a non-profit child welfare organization that helps connect children in foster care with families looking to adopt children.
In The Boxtrolls, a human baby is adopted by cardboard-wearing bug-eating creatures called Boxtrolls. The story conveys the power of adoptive families and the fact that adoption can work wonders even if parent and child are very different from each other on the onset.
The Nike Roshe Run Trollstrikes have a cobblestone-printed midsole, sewer-green heel panels, steampunk lace locks and a waffle-patterned outsole, all details that evoke the characters in The Boxtrolls.
What's Driving This Trend
- Charitable Tie-ins
- The success of the Nike Roshe Run Trollstrikes indicates an opportunity for businesses to partner with non-profits and make a difference.
- Limited Edition Collaborations
- The Nike Roshe Run Trollstrikes demonstrate the potential for limited edition collaborations with popular films or franchises to capitalize on fan enthusiasm.
- Nostalgic Design Elements
- The nostalgic design elements in the Nike Roshe Run Trollstrikes suggest that incorporating vintage or retro elements into products could resonate with consumers.
Who This Affects Most
- Footwear
- The Nike Roshe Run Trollstrikes represent an opportunity for footwear companies to partner with entertainment properties and create limited edition designs.
- Film Promotion
- The success of the Nike Roshe Run Trollstrikes indicates that film studios could partner with companies to create co-branded products and tap into fan enthusiasm.
- Non-profit Fundraising
- The adoption-focused initiative behind the Nike Roshe Run Trollstrikes could inspire other companies to create products with a portion of proceeds going towards charitable causes.
