Get ready hipsters, because another ironic pair of running shoes is coming your way. The Nike Auto Trainer green/purple have dropped, and wow, are they ever eye-catching.
It is rare for something so bright and colorful to be put on one's feet. Made out of a combination of leather and suede uppers, the Nike Auto Trainer green/purple is one shoe you'll want to get before everyone else.
Implications - Consumers now wish to stray from crowd-conforming fashions and are instead opting for pieces that allow them to express their individuality. These fashions feature atypical designs which make statements about the wearer's personal values and opinions. Companies can cater to these consumers by manufacturing unique products that allow for this self-expression.