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Woven Midsole Sneakers

Nike and Jacquemus' JF1 Reimagines the Iconic Air Force 1 Style

— June 3, 2023 — Fashion
Nike's Air Force 1 holds immense significance, symbolizing a timeless blend of athletic heritage, urban culture and fashion-forward design, and this iconic sneaker was the starting point for Nike and Jacquemus' JF1. This reimagining of the famous footwear silhouette features a playful intervention in the form of a woven midsole that looks like the laces that tie up the sneaker.

As well as paying tribute to one of Nike's most well-loved products, this design includes a jagged sole that references the Nike ACG Terras—the favorite shoes of the French fashion designer. In fact, in an Instagram post, the designer described the JF1 as a "hybrid" of both shoes from Nike.

Just like the original Air Force 1 sneaker, the JF1 shoes are available in black and white colorways.
Trend Themes
1. Woven Midsole Sneakers - Opportunity for shoe companies to incorporate woven materials in their designs for a playful twist.
2. Hybrid Footwear - Presents opportunity for collaboration between fashion and sports brands to create unique designs.
3. Jagged Soles - Creates opportunity for outdoor and adventure footwear brands to incorporate jagged soles in their products for better traction and durability.
Industry Implications
1. Footwear - Disruptive innovation opportunities through the exploration of new materials, collaborations and unique design elements that pay homage to classic styles.
2. Fashion - Collaborative opportunities with sports brands to reach new audiences and create innovative designs.
3. Outdoor and Adventure - Opportunity for innovation in footwear to create better traction and support for outdoor activities and harsh terrain.
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