Woven Midsole Sneakers

Nike and Jacquemus' JF1 Reimagines the Iconic Air Force 1 Style

Nike's Air Force 1 holds immense significance, symbolizing a timeless blend of athletic heritage, urban culture and fashion-forward design, and this iconic sneaker was the starting point for Nike and Jacquemus' JF1. This reimagining of the famous footwear silhouette features a playful intervention in the form of a woven midsole that looks like the laces that tie up the sneaker.

As well as paying tribute to one of Nike's most well-loved products, this design includes a jagged sole that references the Nike ACG Terras—the favorite shoes of the French fashion designer. In fact, in an Instagram post, the designer described the JF1 as a "hybrid" of both shoes from Nike.

Just like the original Air Force 1 sneaker, the JF1 shoes are available in black and white colorways.

Woven Midsole Sneakers
Opportunity for shoe companies to incorporate woven materials in their designs for a playful twist.
Hybrid Footwear
Presents opportunity for collaboration between fashion and sports brands to create unique designs.
Jagged Soles
Creates opportunity for outdoor and adventure footwear brands to incorporate jagged soles in their products for better traction and durability.

Industries Being Reshaped

Footwear
Disruptive innovation opportunities through the exploration of new materials, collaborations and unique design elements that pay homage to classic styles.
Fashion
Collaborative opportunities with sports brands to reach new audiences and create innovative designs.
Outdoor and Adventure
Opportunity for innovation in footwear to create better traction and support for outdoor activities and harsh terrain.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 77%
Freshness 17%