Some of the most gifted and successful long distance runners ever learned their sport and their craft running on their barefeet; this barefoot style, made famous by Kenyan distance runners and their dominance in international competitions, is the inspiration for the Nike Air Rift. This running shoe isn't exactly a shoe as it has a unique split-toe design, making it something of a shoe-sandal hybrid that offers a subtle barefoot feel.
The decoupled toe is inspired also by Kenya's stunning Great Rift Valley fault line, the country's signature topographical characteristic. This split creates articulation between the first and second toes, evoking a barefoot feeling when on the run.
The shoe has been around for a while now but has been re-launched for summer 2015 with the latest in Nike running technology, including a moisture-wicking, ventilation-friendly mesh upper and Velcro closures for customizable fit.
The Nike Air Rift is a marvelous example of cutting-edge athletic technology being married with tradition. This is a shoe built with performance in mind first, and is a great option for anyone who takes their running seriously.
What's Driving This Trend
- Barefoot-style Running Shoes
- Incorporate an unconventional split-toe design to simulate the barefoot running experience for a more natural and efficient gait.
- Hybrid Footwear
- Combine the benefits of a sandal and a shoe for a unique and versatile footwear option that offers both breathability and support.
- Customizable Athletic Footwear
- Offer personalized fit for the consumer with adjustable Velcro closures that can accommodate different foot sizes and shapes.
Who This Affects Most
- Athletic Footwear
- Promotes innovation and competition by exploring new designs and materials that enhance athletic performance and comfort.
- Fashion Retail
- Expands consumer choices by incorporating hybrid and customizable footwear options that appeal to fashion and functionality.
- Sporting Goods Retail
- Targets niche markets by catering to the needs of serious runners with unique and specialty footwear that deliver optimal performance.
