Released 23 years after the original model, the Nike Air Max Plus 'Reverse Sunset' inverts the classic Air Max Plus 'Sunset' colorway, offering sneakerheads an updated version of these cult-favorite kicks.
The original Air Max Plus 'Sunset' consisted of curved black overlays and red and orange ombre atop mesh uppers. This version of the shoe flips these stylings, presenting black mesh uppers and red/orange overlays. The Nike swoosh remains a bright red, while the iconic "TN" label stays printed on the shoe's tongue and heel. Differing slightly in texture from the original model, the Nike Air Max Plus 'Reverse Sunset' comes with new rubberized mudguards.
Surely, these shoes will excite fans of the original sneaker while appealing to younger generations interested in adopting retro-inspired looks.
Image Credit: Nike
Why This Trend Is Growing
- Reverse Sunset Colorway Sneakers
- The release of the Nike Air Max Plus 'Reverse Sunset' presents a trend towards inverted colorways becoming popular in streetwear sneaker culture.
- Updating Classic Sneaker Designs
- The release of an updated version of the cult-favorite Nike Air Max Plus 'Sunset' shows a trend towards updating classic designs to appeal to consumers looking for modernized takes on nostalgic styles.
- Rubberized Mudguards on Sneakers
- The Nike Air Max Plus 'Reverse Sunset' features rubberized mudguards, suggesting a trend towards incorporating additional texture and durability features on sneakers beyond just the sole.
Industries Being Reshaped
- Streetwear Fashion
- The trend towards inverted colorways and updating classic sneaker designs indicates an opportunity for streetwear fashion brands to create new iterations of popular styles that appeal to both older and younger consumers.
- Sportswear Retail
- Sneakers have become increasingly popular as fashion statements in recent years, presenting an opportunity for sportswear retailers to capitalize on this trend by stocking popular retro-inspired sneakers like the Nike Air Max Plus 'Reverse Sunset'.
- Sneaker Customization Services
- The updated Nike Air Max Plus 'Reverse Sunset' presents an opportunity for sneaker customization services to offer options for customers who may want to personalize their own versions of this iconic shoe with additional features like rubberized mudguards or custom colorways.
