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Modernized Chinese Takeout Branding

Nice Day Updated Its Packaging with Related Department's Help

— January 11, 2021 — Lifestyle
Nice Day is a popular American Chinese food brand that boasts two locations in New York City—but serves diners all over the city due to its streamlined online ordering, which makes it easy to place orders for pickup and delivery.

To further enhance its takeout experience, Nice Day joined forces with an independent Shanghai-based graphic design practice called Related Department. In response to COVID-19, Nice Day took the steps to transform its locations to focus specifically on takeout, an element that also impacted the design of its packaging. The updated design spotlights bold red lettering against white takeout bags, which are then superimposed with the silhouette of a Maneki-neko, a figure thought to bring food fortune. For added security, Nice Day includes "integrity seals" on its takeout bags, preventing bags from ripping open as they're transported. The sleek red and white branding is also extended to Nice Day's chopstick sleeves, takeout menus, and food boxes—creating a photo-ready takeout experience that diners will remember.

Image Credit: Nice Day
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