Japanese Western Apparel

This New Umit Benan Collection Combines Strong Asian & Western Influences

The new Umit Benan collection for the Fall/Winter 2016 season does well in blending styles which draw from different cultures and historical moments.

A designer who's now based out of Turkey but was born in Germany, Umit Benan is a talented creative who's never afraid to supply his apparel with unconventional components -- some of his past work taking ques from retro sportswear, ski gear and fishing wear.

For the new Umit Benan collection, the designer takes from American and Japanese heritage, combining styles that were most prominently worn in the past. Despite the time that his style inspiration was taken from, Umit Benan manages to imbue the pieces with a modern feel -- with mismatched ensembles that flaunt bold patters and colors.

Cross-cultural Apparel
The trend of combining different cultural styles and historical moments in clothing offers opportunities for designers to create unique and unconventional pieces.
Retro-inspired Fashion
Retro-inspired fashion trends, such as those found in Umit Benan's collection, can provide opportunities for designers to revitalize vintage styles in a modern way.
Color and Pattern Mixing
The trend of mixing bold colors and patterns in unconventional ways presents an opportunity for designers to create eye-catching and unique apparel.

Who This Affects Most

Fashion Design
The fashion design industry can benefit from incorporating cross-cultural and retro-inspired design elements into their collections.
Retail
Retailers can leverage the popularity of cross-cultural designs and retro fashion styles to create unique, in-demand clothing collections.
Textile Manufacturing
Textile manufacturers can take advantage of the trend towards unconventional color and pattern mixing by producing unique and eye-catching textiles for fashion designers and retailers.
SCORE
4.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 45%
Freshness 8%