Revitalized Thick-Laced Boots

These New Timberlands Were Created with Opening Ceremony's Input

With winter coming up, a number of new Timberland updates have been surfacing -- one of the latest coming from a collaborative effort with Opening Ceremony.

Taking the classic '6" Boot' silhouette, the global fashion retailer swaps the normally suede upper with clean premium leather in varying tones of beige. Looking to bring even more of a fresh element to the well-loved design, Opening Ceremony gives the cuff of the boot a rougher texture and changes out the usual laces for much thicker ones as well.

Standing out from the rest of the colorway, the tongue of the new Timberlands is a rich chocolate brown, which carries the curator's branding in an elegant fashion. Meanwhile, Timberland's logo is shown in its traditional placement, making the collaborative effort known.

Premium Leather Boots
Opportunities for disruptive innovation in the footwear industry by using premium leather and unique design elements.
Rough Texture Cuff
Potential for disruptive innovation in the fashion industry by incorporating rough textures into clothing and accessories.
Thicker Laces
Opportunities for disruptive innovation in the footwear industry by introducing thicker laces for enhanced style and functionality.

Sectors Adopting This

Footwear
The footwear industry can explore disruptive innovations in design and materials to create unique and fashionable products.
Fashion
The fashion industry can benefit from disruptive innovations in texture and design to offer customers new and exciting clothing options.
Collaborative Retail
Opportunities for disruptive innovation in the retail industry by collaborating with different brands to create exclusive and innovative products.
SCORE
3.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 53%
Freshness 8%

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