Recently, a new Prada collection was unveiled, as the Italian luxury house debuted its 2017 Fall/Winter stylings on the runway.
All of the pieces have clear 70's roots -- as pants with flared legs, statement jackets and boldly patterned sweaters were all included in the mix. Also featured was a vibrant burnt orange suit, which was split up by large pockets with brown borders. A similar suit was presented in brown as well, however its pockets had deep red boarders instead.
Together, the pieces that made up the new Prada collection had a strong vintage look that was adapted with a bit of a modern twist -- with careful tailoring and unique accents adding a sense of originality to them.
Why This Trend Is Growing
- 70s-inspired Fashion
- Disruptive innovation opportunities could include the development of sustainable and eco-friendly materials that mimic the bold and vibrant colors of the 70s era.
- Retro Cuts
- There is an opportunity for disruptive innovation in the creation of advanced fabric technologies that combine retro cuts with modern performance features, such as stretch and moisture-wicking properties.
- Bold Patterns
- Disruptive innovation opportunities exist in the application of artificial intelligence and machine learning algorithms to create personalized and unique bold patterns for each individual customer.
Industries Being Reshaped
- Fashion Retail
- The fashion retail industry should explore opportunities to use augmented reality technology to provide customers with virtual try-on experiences, allowing them to visualize the 70s-inspired fashion in real-time.
- Textile Manufacturing
- Textile manufacturers can seize disruptive innovation opportunities by developing innovative techniques to replicate vintage textures and prints in a cost-effective and sustainable manner.
- Fashion Design Software
- The fashion design software industry can develop advanced CAD software tools that incorporate retro design elements, allowing designers to create and visualize 70s-inspired fashion collections more efficiently.
