côte&ciel's New Normal Capsule Arrives for the SS21 Season
References: eu.coteetciel & hypebeast
French fashion label côte&ciel introduces its latest New Normal capsule designed specifically for the Spring/Summer 2021 season. The brand explores a new sense of optimism and dives into the realm through its color palette. There are rich shades of red, blue, and yellow to bring a refreshing sense to the designs, whereas the darker colors that make up the collection are more grounding and earthy. Notable details include the references to pop artists and their striking work -- this includes the works of Andy Warhol, Jasper Johns, James Rosenquist, and Roy Lichtenstein. The vibrant artworks bring the silhouettes to life in an optimistic way. This is the brand's own way of creating a happier outlook towards the new normal.
Image Credit: côte&ciel
Image Credit: côte&ciel
Trend Themes
1. Optimistic Fashion Design - There's an opportunity for designers to embrace the use of vibrant colors, pop art visions, and uplifting designs in fashion to create a happier outlook during these times.
2. New Normal Capsules - There's an opportunity to create fashion capsules that are specifically designed for the new normal we now live in.
3. Pop Art References - Incorporating references to pop artists could be a way to add excitement and intrigue to fashion designs.
Industry Implications
1. Fashion Industry - Fashion industry professionals could benefit from trends that embrace optimism and designs that take the 'new normal' into account.
2. Art Industry - The pop art references in côte&ciel's New Normal Capsule suggest an opportunity for fashion and art industries to collaborate and inspire each other.
3. Marketing Industry - Marketers could benefit from embracing optimistic and vibrant designs as a way to resonate better with audiences during difficult times.
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