Updating one's summer style can be as easy as revving up one's accessories, and the New Era Denim Collection for Summer 2011 has some great options. The brand steps away from its urban style and gives clients a sophisticated and more dapper look with these denim pageboy caps.
The New Era Denim Collection drew inspiration from the time period of the Wild West. The denim hats feature a slightly worn-in and vintage look, as the front of the caps are tattered. The hats are a stylish way to keep cool this summer and an ideal alternative to New Era's classic baseball hats.
Implications - A simple way for a business to retain its loyal clientele is by providing updated and enhanced versions of the products they already love. In doing so, consumers demands for fresh and original concepts will be easily met.
What's Driving This Trend
- Denim Pageboy Caps
- Disruptive innovation opportunity: Creating a line of denim pageboy caps with a vintage, Wild West-inspired look.
- Sophisticated Accessories
- Disruptive innovation opportunity: Developing a range of sophisticated accessories, such as denim hats, to cater to clients seeking a dapper, non-urban style.
- Revamped Classic Products
- Disruptive innovation opportunity: Refreshing and updating classic product lines, like New Era's baseball hats, to offer alternative choices for consumers.
Who This Affects Most
- Fashion Accessories
- Disruptive innovation opportunity: The fashion accessories industry can explore incorporating vintage-inspired denim pageboy caps for a unique and stylish summer accessory offering.
- Apparel
- Disruptive innovation opportunity: The apparel industry can tap into the demand for sophisticated accessories and introduce denim hats with a more dapper look, inspired by the Wild West.
- Sportswear
- Disruptive innovation opportunity: Sportswear brands could consider diversifying their offerings by providing alternative options like vintage-inspired denim hats, appealing to customers seeking a cool and stylish summer look.
