New Balance & Independent Fabrication Remix the M498 Running Sneaker
Michael Hines — October 16, 2010 — Fashion
References: cyclingedge.au & highsnobiety
Bicycle frame maker Independent Fabrication and New Balance have teamed up to promote the upcoming Single Speed Championships in New Zealand with the New Balance & Independent Fabrication M498.
The New Balance & Independent Fabrication M498 is styled after a frame that Independent Fabrication made specifically for the competition. The suede shoe is wrapped in green all around with black and yellow accents. While I'm not much for fixies, I am a huge fan of this shoe.
The New Balance & Independent Fabrication M498 is styled after a frame that Independent Fabrication made specifically for the competition. The suede shoe is wrapped in green all around with black and yellow accents. While I'm not much for fixies, I am a huge fan of this shoe.
Trend Themes
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Collaborative Brand Partnerships — Opportunity for brands to collaborate and cross-promote products.
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Cycling-inspired Fashion — Growing trend of incorporating cycling elements into fashion designs.
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Sports Event Branding — Rise of brands using sports events for marketing and promotional opportunities.
Industry Implications
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Sportswear — Opportunity for sportswear brands to create cycling-inspired sneakers and apparel.
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Sports Marketing — Opportunity for sports marketing agencies to partner with brands for event promotions.
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Custom Bicycle Manufacturing — Opportunity for custom bicycle manufacturers to collaborate with fashion brands for unique product offerings.
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